Link building is one of the cornerstones of an SEO strategy. In fact, when done right, link building can help position a site as an online authority, boosting rankings and, ideally, traffic to that site.
Given that link building can be complicated and that there are a lot of misconceptions about it, below, we will point out the facts behind some common and potentially ruinous link building myths.
The Facts behind Common Link Building Misconceptions
Myth 1 – With link building, quantity is primarily important.
Fact – This is not true. Quality is far more important than quantity when it comes to links, and quality is usually assessed (in part) by who the links are coming from and whether those sources are already established authorities (for a given topic, industry, etc.). This can mean that even a few high-quality links can provide way more SEO value than 150 or more poor-quality links.
As you try to evaluate high-quality links, keep the user experience in mind. In other words, better links (to authoritative sites) will also typically be links that enhance a user’s understanding of a discussion and make sense in terms of the context of your page.
Myth 2 – Link building strategies are separate from content marketing strategies.
Fact – This is also not true, as linking strategies are inherently tied to content strategies, as well as an overall SEO strategy for a given site. In fact, some industry experts have contended that content and SEO should drive linking (and not the other way around).
In other words, the focus should be more on developing great, optimized content that people want to read and share. This, in turn, can attract great inbound links, which simplifies your linking efforts while adding to your site’s authority.
Myth 3 – Manually building links is the only way to go.
Fact – Again, this is not true. Manually building links, which generally involves posting links to your content in various places, is NOT the only way to go – nor is the most effective method of link building. As noted above, when the focus is shifted to developing great content, the links can naturally come from other sources, and far less work (if any) may be need to be done to manually build links.
The Bottom Line on Linking
When it comes to your linking strategies, the bottom line is that:
- What you don’t know can hurt your site.
- Although linking best practices continue to evolve as users and search engine algorithms become more sophisticated, the main focus should be on delivering valuable information to users, rather than trying to artificially enhance SEO via a lot of links.
- If it’s been some time since you’ve revisited your site’s linking strategies, contact Epic Web Results to get these – and your overall SEO – strategies on track so you can realize the best results from your website.
Contact Epic Web Results for Effective Internet Marketing Solutions
At Epic Web Results, our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.
