5 Facts to Know about Google’s Mobile-Friendly Update for your Law Firm (Pt. 1)

“Starting April 21, we [at Google] will be expanding our use of mobile-friendliness as a ranking signal,” Google Webmaster Central has stated. This announcement of Google’s mobile-friendly algorithm update is just the next step in what some are calling “Google’s mobile revolution.”

On April 21st, Google will be rolling out a mobile-friendly algorithm update that is expected to have “significant impacts.” Here’s what you should know about this update.

On April 21st, Google will be rolling out a mobile-friendly algorithm update that is expected to have “significant impacts.” Here’s what you should know about this update.

In fact, while Google is currently the largest mobile search provider in the world – and while it regularly rolls out various types of algorithm updates, the mobile-friendly algorithm update that will be coming in just a few weeks is expected to have big impacts, particularly on sites that Google does not deem to be mobile friendly.

The goal of this update, as Google Webmaster Central has noted is to make “it easier to get relevant, high quality search results that are optimized for [users’] devices.”

Taking a closer look at what’s to come, this blog series will point out some of the most important facts you should know about Google’s upcoming mobile-friendly algorithm update. While being aware of these facts may help you prepare for and benefit from this algorithm update, don’t hesitate to contact Epic Web Results for experienced help developing, optimizing and maintaining high-quality mobile and standard websites.

Google’s Mobile-Friendly Algorithm Update: Here’s What You Should Know

1 – The mobile-friendly update is expected to have more impact than other algo updates.

In fact, Google Webmaster Central has noted that the mobile-friendly algorithm update “will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Google doesn’t throw around the word “significant” often, so it’s noteworthy that this is how it has described the impending algorithm update. Given that Google has a stronghold on various applications of the mobile experience, many industry professionals are braced for the upcoming update to have more substantial and far-reaching repercussions than other prominent algorithm updates – including both Penguin and Panda.

Some have even gone so far as to suggest that the upcoming mobile-friendly update may end up dropping non-optimized pages on mobile and standard sites from rankings.

2 – The algorithm will assess mobile compatibility on a page-by-page basis.

Instead of evaluating “mobile friendliness” on a site-wide basis, the algorithm update will analyze sites page by page. This essentially means that:

  • Properly optimized pages on mobile friendly sites will likely be favored and promoted by the algorithm.
  • Non-optimized pages will not be promoted, though they likely won’t receive penalties either.
  • If a mobile site is not well designed, having a substantial number of non-optimized pages will likely hurt the site.
  • If the mobile site is well designed and has a decent number of optimized pages, having a few non-optimized pages may not cause too much of a problem (if any) for the site.

For our continued discussion regarding what to expect from Google’s upcoming mobile-friendly algorithm update, be sure to check out the upcoming second and third parts of this blog series. They will be published soon.

Effective Internet Marketing Solutions at Epic Web Results

Do you need to revamp your mobile or standard website? Or are you ready to build a new site for your business? If so, it’s time to contact the skilled industry professionals at Epic Web Results. To learn more about our customized, innovative Internet marketing solutions, call (800) 501-9724 or email us using the contact form on this page.

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