5 Facts to Know about Google’s Mobile-Friendly Update for your Law Firm (Pt. 2)

Continuing from Part 1 of this blog series, here, we will point out some more important facts you should be aware of regarding Google’s impending mobile-friendly algorithm update.

Google’s Mobile-Friendly Algorithm Update: Here’s What Else You Should Know

3 – The mobile algorithm will run in “real-time.”

Google’s impending mobile-friendly algorithm update will operate in real-time. Here’s why this is important. Contact us for help developing or revamping a mobile site.

Google’s impending mobile-friendly algorithm update will operate in real-time. Here’s why this is important. Contact us for help developing or revamping a mobile site.

This is a significant component of the upcoming Google mobile-friendly algorithm update, as it indicates that, if you make changes to your mobile site after the update is rolled out on April 21st, those changes should be identified by Google on its next crawl of the site. In turn, this can mean that:

  • Any negative impacts that the algo update has on mobile sites can be addressed and fairly promptly perceived by Google.
  • If you only become aware of the issues with your mobile site after the update has impacted it, taking prompt action to rectify these issues can result in a correspondingly prompt recovery (relatively speaking when compared with the recovery times associated with other algo updates).

4 – The algorithm will factor app indexing into search results.

As Google Webmaster Central has explained, Google will “use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” While this aspect of the algorithm update has already been implemented to some degree by Google, it will become far more prominent when the algo update is rolled out on April 21st.

The intent of having this feature is likely to further solidify the link between mobile search and mobile application. To aid the indexing of apps, here’s what Google has recommended:

  • Confirm your app’s official site.
  • Deep link your app and provide the deep links (either on each page of the mobile site or in the sitemap)
  • Fix any remaining errors plaguing the app/mobile site.

5 – Some ranking signals for desktop sites will still be applicable for mobile sites.

Ranking signals like page load times, for instance, will still continue to be important for both standard desktop and mobile sites. However, just how the algorithm update will treat these signals across standard versus mobile sites remains to be seen, and some industry experts have speculated that, with this upcoming mobile algorithm update (and the ones that may follow), Google will be testing out different algo signals that are device-specific.

Don’t miss the upcoming conclusion to this blog series for some tips on what you can do to prepare your mobile site for the upcoming Google mobile-friendly algorithm update.

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