ATTN Attorneys: 6 Analytics Myths Dispelled (Pt. 2)
Resuming 6 Analytics Myths Dispelled (Pt. 1), here, we’ll continue debunking some common and potentially harmful misconceptions about website analytics.
More Analytics Myths You Shouldn’t Believe…
Myth 4 – My company is small, so analytics really won’t benefit it.Fact – Wrong! Regardless of the size of a business, regularly reviewing analytic data can be extremely beneficial. This is because, with this data, businesses can get a clear picture of:
- Which campaigns, content and other Internet marketing efforts are working
- What efforts have fallen short of their goals
- What needs to be done to get the unsuccessful efforts back on track.
In fact, smaller companies may benefit just as much as larger businesses from analytics data, as this data can be pivotal to helping businesses improve their online presence and, in doing so, attracting new customers/clients and growing their businesses.
Myth 5 – Every analytics metric needs to be evaluated and addressed.
Fact – Wrong again! In the world of analytics, there are countless metrics that can be assessed and reported on. However, not all of this data will be important or even relevant to you and your business. The key is to determine what metrics are important to a given website/business (based on its goals and overall marketing strategies) and then to focus on these metrics moving forward.
While this will streamline the analytics process, it can also help generate the greatest returns on business’ Internet marketing investments.
Myth 6 – Nothing needs to be done once I have analytics data.
Fact – This may be one of the most dangerous analytics myths to believe, as it can subvert a business’ Internet marketing efforts. The fact is that, once analytics data has been generated, it has to be used to drive content decisions, develop new campaigns and continue to improve a business’ Internet marketing strategies. Having data for the sake of data will do nothing to help grow a business online.
So, if you are sitting on some analytics data and need help translating it into actionable intelligence, contact Epic Web Results today.
Effective Internet Marketing Solutions at Epic Web Results
Are you ready to start using analytics data to refine and improve your Internet marketing strategies? If so, it’s time to contact the experienced professionals at Epic Web Results.
We are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective Internet marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.