You only have a matter of seconds to make an impression on people visiting your website. So, how do you get them to stay on your site, respond to your call-to-action and – hopefully – keep returning to your site?
The answer is straightforward – give them what they want: high-quality content that provides them with the information they are looking for.
While this answer may seem easy, however, consistently delivering it may be far less simple. In this three-part blog series, we will point out some specific things you can do to improve your content marketing efforts in 2015. If you are ready for some professional help developing and implementing content marketing strategies for your website – or if you are ready to develop a new site for your business, contact the trusted industry professionals at Epic Web Results. We are skilled at devising innovative solutions for all of our clients’ content and Internet marketing needs.
Here’s What You Can Do to Improve Your Content Marketing in 2015
1 – Do your research before you start writing.
If you have written anything for online publishing – or if you have even just searched for information online, then you know what keywords are and how they work. Simply put, keywords are how users search for content, and they are one of the various elements that search engines use to evaluate relevant results for users’ searches.
So, as you prepare to start writing content for your site, make sure to do some research first to see:
- What topics may be more or less interesting to users
- How users are searching for these topics online (i.e., what keyword phrases are more popularly used for searches on a given topic).
Knowing these things before you start writing new content can help you craft more effective, better optimized content.
2 – Make sure your content is unique and original.
Even if you are writing about topics that have been well or thoroughly covered by other online sources, as you draft content for your website, make sure that you:
- Never copy any content from other sites (even it’s just a few sentences or paragraphs)
- Write original content that is free from typos, grammatical errors, etc.
Putting duplicate content on your website can not only cause you to lose your authority and credibility with your audience, but it can also result in your site:
- Losing traffic and rankings
- Potentially receiving penalties from search engines (and coming back after these penalties can be a long and possibly expensive journey).
For our continued discussion regarding how to improve your content marketing in 2015, be sure to check out the second and third parts of this blog that will be published soon!
Effective Internet Marketing Solutions at Epic Web Results
Are you ready to grow your business or firm online? If so, contact the skilled industry professionals at Epic Web Results. We are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
Our goal is to provide your business or firm with aggressive, effective Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.
To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.