7 Ways to Improve Your Legal Content Marketing in 2015 (Pt. 2)
Picking up from 7 Ways to Improve Your Content Marketing in 2015 (Pt. 1), here, we will continue to reveal some additional things you can do to make your content marketing efforts in the New Year as successful as possible.
How to Improve Your Content Marketing Efforts: More Tips
3 – Start blogging regularly.Blogging is one of the easiest ways to regularly add fresh, original content to your website. In fact, while regularly posting blogs can help you attract a following of readers (and potentially expand your referral network), it can also help your site climb in search engine rankings, as the regular addition of fresh, unique content to your site is generally viewed favorably by search engines.
When it comes to blogging for your website, here are just a few things to keep in mind:
- Try to keep the tone more conversational, as blogs are supposed to be less formal content pieces.
- Still, however, make sure that your blogs are free from typos and other errors (simply rereading what you write one time can help you catch and fix such mistakes).
- Get to the point and support text with images where possible.
- If you find your blog getting longer than about 500 words or so, consider breaking it up into two parts. Online readers can be disinclined to read the whole piece when blogs are longer than this.
4 – Don’t forget about “evergreen” topics.
As you work to improve your content marketing efforts in the New Year, think about topics that are “evergreen” – in other words, topics and information that will still be relevant a few months or even a year or so down the line. Having evergreen content on your site can give you a good base of regular traffic to your website while letting you get the most from your initial content marketing efforts.
As you think about evergreen topics that relate to your business or firm, also consider whether any of the following content formats may be more or less effective methods of presenting various evergreen topics online:
- How-to guides
- Tips and tricks
- A fact guide to dispel common myths.
When evergreen topics are presented in theforms of lists, answered questions or even step-by-step guides (depending, of course, on the nature of the topic), it can be even more appealing for users to read and return to such content in the future.
Don’t miss the conclusion to this blog series for some final important info regarding how to improve your content marketing in the New Year!
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