Attorney Video Marketing: 5 Reasons Why It’s Important (Pt. 2)
Picking up from where we left off in Attorney Video Marketing: 5 Reasons Why It’s Important (Pt. 1), below are some more reasons to pursue lawyer video marketing for your firm if you haven’t already.
Lawyer Video Marketing: More Reasons Why Your Firm Should Pursue It
Reason 3 – Videos are popular forms of web content.A Pew Internet study recently reported that as much as 66 percent of all Internet traffic involved video-based content. There’s no denying the power of videos for the online audience, especially with the continuing evolution of mobile devices that allow people to watch these videos from nearly anywhere.
Given that the video form of content is popular, as it provides an easier way for your audience to connect with you, having this type of content on your law firm’s website is critical to connecting with potential new clients in as many ways as you can.
Reason 4 – Attorney videos are easy to share and distribute.
Like other forms of compelling content, attorney videos can be “liked,” shared and/or commented on relatively easily. What this could end up meaning for law firms that are able to create compelling attorney videos is that this media can end up reaching far wider audiences, as users share and distribute their videos through various social media platforms (like, for instance, Facebook, Twitter, Google+ or LinkedIn).
This is really good news for law firms, as it can mean that users are picking up the reigns in their Internet marketing efforts by distributing their content to new audiences for them.
Reason 5 – Attorney videos are relatively inexpensive ways to further optimize a site.
Like other forms of content, attorney videos are indexed and tagged and can be picked up by search engines’ spiders. While adding new, original and well-crafted content to your law firm’s website is always a step in the right direction when it comes to optimizing the site (and getting it to climb in search engine rankings), attorney videos can be an especially cost-effective Internet marketing strategy, as these videos are generally affordable to create.
Here, it’s important to point out that, although attorney videos do not need to have the production quality of feature films, some care should still be taken to make these videos appear professional so that viewers will end up focusing on the message they deliver (rather than the poor quality of the video itself). In fact, a poorly made video – such as one that includes really bad sound or an awkwardly delivered message from a lawyer – can do more harm than good.
Therefore, make sure that you work with professionals like those at Epic Web Results when you are ready to pursue attorney video marketing for your law firm.
Effective Internet Marketing Solutions at Epic Web Results
At Epic Web Results, our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective Internet marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal and Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.
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To learn more about our customized and innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.