Staying competitive in the modern legal marketplace means not only having a website for your law firm but also having a site that is effective at getting users to respond to your call-to-action – or, in other words, converting users into potential or new clients. While you may be currently experiencing low conversion rates with your website, the good news is that there are some specific things you can do to boost your website conversions and, ultimately, increase your client base.
Below and in a few upcoming parts of this blog, we will highlight some important, effective steps that attorneys and law firms can take in order to increase their website conversions and, in turn, grow their practice. If you are ready to discuss specific online legal marketing solutions for your law firm, don’t hesitate to contact the professionals at Epic Web Results.
Step 1: Update the Design of Your Website
As Internet users (i.e., new potential clients) search for legal services, the first thing they will notice when they click through to your website is its design and overall visual appearance. Ask yourself:
- When was the last time you updated the design of your website?
- Does your law firm’s website look modern and professional?
- Would you take your firm seriously just based on its current website design?
If it’s been more than a few years or so since your firm’s website design was updated – or if you answered “no” to the second or third questions above, revitalizing your site’s design will likely be an important first step to improving your conversion rates. The facts are that:
- Web design standards are constantly evolving.
- Like most popular modern technology, it doesn’t take long for website designs to become outdated (and for this to be immediately recognized by potential clients).
- An outdated, clunky website can create the perception that a law firm is less professional, less successful and/or less credible than competitors with more modern site designs.
Step 2: Streamline the Site’s Navigation
While an updated website design is critical to boosting conversion rates, so too is a streamlined navigation menu for your firm’s website. When users visit your website, they want to be able to access the information they are looking for right away. If they can’t do this because, for instance, your site’s navigation is cluttered or clunky:
- These users will usually quickly click off of your site and look to your competitors.
- Your site’s bounce rates will increase.
- This could end up hurting your site’s ranking in search engines.
Be sure to check out the upcoming second and third parts of this blog for a continued discussion regarding steps you can take to boost your website’s conversion rates.
Effective Legal Marketing Solutions at Epic Web Results
Epic Web Results is home to skilled legal marketing professionals who have a proven record of success when it comes to improving attorney website conversion rates. While we are up to date with the latest advances in SEO best practices, we are also highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Some of our specific services include website design (including for mobile devices), link building, developing strategies based on website analytics, content marketing, social media marketing, etc.
Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Let’s Talk about Solutions for Your Law Firm – Contact Us Today
To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.
