Continuing from Attorney Website Conversion: 6 Ways to Boost Conversion Rates (Pt. 1), here are some additional steps that attorneys and law firms can take when they are ready to improve their site’s conversion rates and, in turn, grow their client base.
Step 3: Publish Unique, Well-Written Content Explaining Your Practice
Once you have effectively captured users’ attention with a modern, sharp website design, you need to keep their attention with well-written, original content that clearly explains what you do and how you can help them with their legal matters. When it comes to developing compelling, effective content for an online audience, remember that:
- Accessible language is crucial.
- Concise content pieces are essential – your user doesn’t want to read a long, drawn out page in order to get the info (s)he needs.
- Lists, bullet points and well-placed headings can be very effective – both for the purposes of optimization and for getting your points across to potential new clients.
Step 4: Develop a Compelling Call-to-Action (CTA)
Your website’s call-to-action is among the most important pieces of content to write for your firm. The call-to-action ideally should hook the reader and be compelling enough to get him or her to do any of the following:
- Call your firm.
- Fill out and submit a contact form for more info.
- Set up an initial consult with you.
While the best call-to-action for your firm will depend on the nature of your practice (and, therefore, your potential client base), in general, effective CTAs will:
- Be well written and not contain any typos or grammatical errors
- Concisely highlight your practice and experience while pointing out how you can help prospective clients
- Clearly provide your firm’s phone number (or other contact info).
Don’t miss the third part of this blog for some more info regarding how attorneys can boost their website conversion rates.
Effective Legal Marketing Solutions at Epic Web Results
Epic Web Results is home to skilled legal marketing professionals who have a proven record of success when it comes to improving attorney website conversion rates. While we are up to date with the latest advances in SEO best practices, we are also highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Some of our specific services include website design (including for mobile devices), link building, developing strategies based on website analytics, content marketing, social media marketing, etc.
Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Let’s Talk about Solutions for Your Law Firm – Contact Us Today
To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.