Blogging for Attorneys: 7 Tips for Writing a Successful Legal Blog (Pt. 3)
Concluding Blogging for Attorneys: 7 Tips for Writing a Successful Legal Blog, here are some final tips on how to develop a compelling, effective legal blog for your firm’s website. If you need assistance creating or maintaining your firm’s legal blog, contact Epic Web Results today.
Tip 6: Be Concise and Stick to the Point
Being concise is a golden rule for online content, especially when it comes to legal blogs. People typically don’t want to spend more than a few minutes reading a given piece, and in many cases, they won’t even read a piece all the way through (they will more likely scan the headlines and read specific sections of the piece that catch their attention).
Therefore, when writing legal blogs for your firm’s website:
- Don’t go off on tangents (instead, make the tangents that are worth mentioning their own specific blogs)
- Limit the length of the pieces to about 500 to 600 words at most.
When specific topics naturally call for more than 600 words, you can separate the blogs into multiple parts (which can also create the opportunity for organic, meaningful linking).
Tip 7: Post Regularly
Once you start blogging for your firm’s website, continuing to post blogs on a regular basis is key to building – and keeping – an audience. A successful legal blog can be posted daily, twice a week or once a week; regardless of the schedule that you choose, just make sure to be consistent so your readers know what to expect and when to return to your site to check out your latest blog.
You may even consider using your firm’s social media accounts to promote your blogs, as posting compelling quotes from your blog, along with a link, can be easy ways to build readership and, ideally:
- Drive more traffic to your firm’s website
- Convert more users/readers into new clients
- Grow your legal practice.
Effective Online Legal Marketing Solutions at Epic Web Results
At Epic Web Results, our industry professionals are skilled at developing innovative, effective online marketing solutions for attorneys and law firms. From blogging and content marketing to website design and social media marketing, we can devise and implement comprehensive online legal marketing strategies that can help attorneys’ websites soar to the top of search engines and convert users into new clients.
Our extensive experience developing the best possible online results for our clients means that we consistently provide our clients a variety of cost-effective, creative online legal marketing solutions that can ultimately help grow their legal practice. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Let’s Discuss Online Marketing Solutions for Your Firm – Contact Us Today
To learn more about our customized online legal marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.