As a continuation of The Benefits of Customer Communities to Strengthen Social Strategies (Part 1), here are some additional benefits associated with using online forums and customer communities to support your business’ social networking strategies. Customer communities can generate word of mouth among consumers: When potential customers are deciding whether or not to purchase your […]

These days, most successful businesses and corporations – regardless of their size – are using social networking, such as Facebook and Twitter, to engage with customers and expand their business’ reach and influence. While the use of social media is highly effective at connecting with new potential customers and staying relevant to current customers, some […]