As a continuation of An Overview of Google Penguin 2.0 (Part 1), here are some additional tips that can help web developers and others more effectively align their websites with the latest changes to Penguin 2.0. Following these tips can prevent a website from being unnecessarily downranked in search engines: Anchor text: Do not use […]

In May 2013, Matt Cutts (Google’s head of webspam) announced that Google would be officially launching Penguin 2.0, an update to its 2012 algorithm dedicated to penalizing websites that attempt to manipulate search engines (via the use of spam, keyword stuffing, link farms and other frowned upon practices) to get better rankings. While Penguin 2.0 […]