Questions you must ask all Internet Marketing Firms before you hire them.
1Do you have contracts with month-to-month terms or do you lock us in with long-term contracts? Can we get out of the contract if the website simply does not work?
Our contracts are month-to-month. We never lock our clients into long-term contracts. So, you are free to get out of your contract with us at any point.
2Do you limit the number of attorneys you work with in a metro region and practice area?
Yes, we intentionally limit the number of lawyers whom we work with – both in a given metro area and in a given practice area – to ensure we are able to deliver the best results for our clients.
3What happens if the website is not performing? Will you double down on your efforts without requiring us to spend more money?
Yes, if a website is underperforming, we will put more work, time and attention towards that site to help it climb in rankings and start seeing better results. And we will do this without requiring you to pay us any additional fees.
4Are you transparent? Will you provide our firm with reports at the end of each month outlining in detail exactly what work you have performed for our firm (not ranking reports but the actual work being done each month)
Yes, we take pride in being transparent, communicative and responsive. We will send you monthly reports that clearly detail the work we have been doing over the past 30 or so days (both on-site and off-site work). And we are always available to discuss our work and explain these reports when questions or concerns arise.
5What work will you be performing each week/month after the website goes live?
After a website has been launched, we will perform ongoing SEO and content work to continue to refine and enhance the site’s optimization so it can achieve the best results. On a weekly to monthly basis, this work can include (but may not be limited to) on- and off-page SEO, content development and distribution, and link building.
Please be aware, however, that the specific nature and extent of this work will vary, depending on how a site is performing (i.e., a site’s specific needs) and the marketing package selected. You can get more answers specific to your site by contacting us for a free website review.
6How many attorneys do you work with in my geography/practice area?
We work with a limited number of attorneys in a given region and practice area so that we can focus on delivering the best results.
7Do you follow Google’s Best Practices?
Yes. We always follow Google best practices, and we are up-to-date with all of the latest strategies and requirements for creating sites and content that both users and search engines will favor. We never cut corners or use black hat SEO tactics.
8How many hours of SEO will you perform each month on our site(s)?
The amount of SEO work that we will perform on your site on a monthly basis will depend on your site’s current needs and rankings. While our professionals would need to review your site in order to provide a more specific answer, we can tell you here that we will perform any and all SEO work necessary to promote better rankings – and we will step up our efforts at no additional charge if or when results may be lagging.
9What work is done with our Google Places Account and how many hours per month?
We will develop, optimize, update and manage your Google Places (aka Google My Business) account so that potential and current clients can easily find your business information as soon as they are looking for it.
Additionally, we can create optimized listing logos, as well as optimized images and videos, to feature with your listing, and we perform optimization work outside of your account to enhance your business’ online presence and pull.
10Do you guarantee 100% original content on our website?
Yes. All of the content we create and publish is 100% unique and original. It’s also well researched, well written and optimized in order to provide the most value to your website and users (and that can promote better rankings, enhancing your online visibility).
Additionally, you will own all of the content we create for you. This is not always the case with other Internet marketing firms (that may keep the content they create for you if you choose to move to another service provider).
11What Social Media work do you do and is it original?
We provide comprehensive social media marketing that is 100% original. Our social media work can include (but is not necessarily limited to) regularly posting compelling, dynamic content on various platforms, including Facebook, Google+, Twitter, LinkedIn, and YouTube.
12What is your plan of action to get us to rank well and bring in business?
We will carefully analyze your site to identify opportunities for improvement and develop a specific plan for getting you better results and more business.
Depending on how your site is performing now (and the previous work that has – or has not – been done to your site), our plan may include (but may not be limited to) making design or navigation changes, updating existing content or creating new content, enhancing various SEO elements, building quality links (or disavowing bad links), etc.
We’re ready to provide you with a specific plan of action – just contact us for a free site review to find out what we can do to help your site get better results.
13Will you put all of the above and everything you said you would do in writing?
Yes. We are ready to write you a detailed proposal, explaining all of the work we can – and will – perform for you and your site in order to get you better results.
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