Google updates it’s search algorithms hundreds of times per year, but the average Googler rarely notices the changes unless they have a big impact, such as the Caffeine web indexing system that was rolled out last year, or the changes made in February that penalize content farms. This new change, announced on Google’s blog last week, aims for providing the freshest content available for your search terms.

The idea behind this change is that most people who are searching for information expect to find the most recent and relevant information available. For example, if you are looking for the Bronco’s score, you expect to find results from the game in progress, not last week’s game. Even for less time sensitive searches, fresh is good. If you are looking for information on legal topics, it’s important to find results that are days or weeks old versus years old, as the laws may have changed in that extended period of time.

Fresh Content

Now, more than ever before, it is imperative your content is continually updated with fresh content. The easiest way to accomplish this goal is to regularly post to your website’s blog. When choosing topics for your posts, it’s important to consider the other part of the equation that Google is now looking for when it returns search results.


The time and date stamp on your blog post is not the only factor that goes into the latest search rankings. Trends also have an impact with the new algorithm changes. If a Hollywood starlet finds herself in jail after a DUI, you will likely see articles and blog posts related to the incident rank higher than normal when searching for legal advice on DUIs in California.


Keeping on top of the latest trends and updating a blog every day or two is not an easy task, especially for business owners that wear multiple hats. Epic Web Results offers a wide variety of options for keeping your content up to date and relevant to the latest trends.