ATTN Attorneys: Google Panda 4.0: How to Benefit from the Algorithm Update (Pt. 1)
In the wake of Google Panda 4.0 coming out last week, many industry experts – as well as website owners themselves – have been closely watching how this algorithm update has affected various sites’ rankings.The clear target of Panda 4.0 is content in that this newest version of the Google ranking algorithm is aimed at rewarding websites with original, high-quality content with high rankings while poorly ranking sites that have spammy, duplicate and/or low-quality content. Some industry professionals have even speculated that Google Panda 4.0 may end up benefiting small businesses over content farms given the attention being placed on original, quality content.
Benefiting from the Google Panda 4.0 Algorithm Update
If you have already been seeing your website move up in search engine rankings since Google rolled out Panda 4.0, then you are likely doing some things right already; however, even if you haven’t yet seen positive effects from this algorithm update, don’t be immediately concerned. In both cases, doing the following will be important to gaining the maximum benefits from Google Panda 4.0 moving forward:
- Continue publishing original, high-quality content – Whether the new content on your website comes in the form of an ongoing blog, new content pages, etc., the point here is to keep posting well-written, unique content. Also, avoid publishing duplicate content, content that may be riddled with typos or grammatical errors or otherwise poor-quality content.
If you haven’t posted anything new to your website since your site was first launched (or if it’s been longer than a week or two since any new piece of quality content was added to your website), it’s time to start publishing new, well-written pieces of content to your website. Blogs are generally the easiest way to do this on an ongoing basis.
Don’t miss the upcoming second part of this blog for more tips on how to reap the maximum benefits in search engine rankings in light of Panda 4.0.
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