When potential new clients are checking out you and your law firm online, one of the first places on your website that they are most likely to visit is your Attorney Profile page. As a result, it’s essential that you take care to write a compelling, descriptive Attorney Profile about yourself that truly reflects who you are as a legal professional, what your experience has been and what your clients can expect from your services. In addition to providing this information in an easy-to-read format, it’s crucial that your Attorney Profile is written so as to cultivate a connection with readers (rather than being some sterile piece of information).
The following are some helpful tips for writing a compelling Attorney Profile that can help attract new clients to your practice:
- Include a photo. One of the easiest ways to foster a more personal connection with people checking out your Attorney Profile online is to include a professional photo of yourself with your profile. You may even want to consider adding a video of yourself to give potential new clients further insight to you as a legal professional.
- Do not make your profile too long. People reading information online do not want to scroll down excessively to find out about you (in fact, many users will look to your competitors’ websites if they can’t find the information they are looking for on your site). Stick to the main points and don’t bore your reader.