If you have not used Twitter for your law firm but would like to start, here are some helpful tips that can help you tackle Twitter.
Social media networking is a highly cost-effective legal marketing tool that can not only help law firms stay connected and relevant to their current clients but that can also give potential new clients a window into the firms’ practices and their lawyers. While having accounts with Facebook, Google+ and Twitter is the first step towards effective social media marketing, it’s also important that lawyers or their staff are regularly posting to these accounts in order to keep them active and relevant.
Because Twitter has a unique format and is used differently than Facebook and Google+, it can be more difficult for some to learn how to use. Between specialized lingo and hashtags to tweetups, retweets and trending topics, the Twitterverse may seem obtuse or intimidating to some lawyers who don’t know how to approach this specialized form of social media networking.
If you have not used Twitter for your law firm but would like to start, here are some helpful tips that can help you tackle Twitter and make the most of this popular form of social media marketing:
- Set up a free account – When setting up an account, choose a Twitter “handle” (i.e., name) that is either closely associated with your personal name or with the name of your law firm so that it’s easy for potential followers to locate. At this stage, you can choose whether to keep your account public or private (i.e., whether anyone can see your account) and whether to send a link to your newly created Twitter page to your existing contacts.
- Connect your mobile device(s) to your account – This will link your Twitter account to your smartphone, tablet, etc. so that you can post Tweets or read others’ Tweets at any given time.
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