Continuing from Legal Marketing Tips: How Lawyers Can Tackle Twitter (Part 1), here are some additional helpful tips on how law firms and lawyers can use Twitter for effective social media marketing purposes.
- Start Tweeting – The best way for you to get familiar with how to Tweet is to start doing it. While you can Tweet pretty much anything up to 140 characters, as you start Tweeting, you’ll get a better idea of what is more or less effective when it comes to capturing the attention of your “followers,” who can include your colleagues, current clients or potential new clients.For law firms and lawyers, some good topics to Tweet about can include recent legal news related to a specific practice area, recent case results, new additions to (or changes at) a law firm, networking events that lawyers may want to attend, etc. Additionally, some lawyers find Twitter to be helpful when it comes to investigating cases or preparing for litigation.
- Follow relevant hashtags and create lists of accounts – While Twitter is an effective way for lawyers to keep their names relevant in their communities, it’s also a powerful tool that can help inform them about what is going in in their industry. By following relevant hashtags and creating lists of accounts (these lists essential organize other Twitter handles by a specific category or topic), you can ensure that you have access to the most up-to-date information regarding a particular issue, topic or case when you need it.
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