While 2009 through 2012 has been deemed by Internet industry experts as the “social world,” with everyone joining social networking sites, 2013 to 2015 will likely be known as the “mobile world,” as an increasing number of people are turning to mobile devices to access the Internet. In fact, many people are now exclusively relying on their smartphones, tablets, etc. for Internet access, and most people making on-the-go decisions about local businesses depend on their mobile web devices for immediate information.
Given these facts, it’s becoming more important than ever for businesses to develop highly optimized,easy-to-use mobile websites in order to not only retain their current customer base but also to grow their business and stay up-to-date with the evolving needs of their customers. Here are some eye-opening facts and statistics compiled by industry experts about mobile website trends:
About three in four mobile web users agree that they will switch to a business’ competitor’s mobile website if they site they are trying access takes longer than 5 seconds to load.
More than 80 percent of mobile web users are looking for specific products and pricing on those products.
Three out of every four mobile web users access the Internet to read blogs, which means that having regularly posted, relevant blogs on your mobile website can increase traffic to your site (this also has the added benefit of generally increasing your site’s ranking in search engines).
Internet users are four times more likely to read product reviews from a mobile website than from an app. Similarly, users are twice as likely to read news from a mobile website instead of an app.
Nearly half of all mobile website users access social networking sites, such as Facebook and Twitter, from their mobile devices.
More than 50 percent of mobile web users surveyed by experts agreed that bad mobile web experiences (e.g., pages taking too long to load, mobile websites being too cluttered or difficult to navigate, etc.) make them far less likely to patronize a business.
The top three countries with the most mobile Internet subscriptions are (in order of most to least) China, India and the U.S.
If you are looking to build a mobile website for your business, or you would like to optimize and improve your business’ current mobile website, contact the experts at Epic Mobile Websites for a free quote by calling 1(800) 501-9724.