As of June 7, 2012 Twitter launched it’s new logo of it’s famous bird image. The change is hard to notice but called for the company to release a long list of rules for it’s online use. The old bird, appeared to be flying straight ahead, but the new bird is in takeoff mode, and its wings are slightly more stretched out with it’s head to the side. The new bird has no feathers on it’s head and has one less feather on its wing. The creative director Doug Bowman said, “Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter … There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
Here is the Full list of Do’s and Don’ts posted about the usage guidelines of the new bird:
- Use theofficial, unmodified Twitter bird to represent the brand.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the bird.
- Use any other marks or logos to represent the brand.
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