Optimizing Your Law Firm’s Mobile Website (Part 1)
It’s important to point out, however, that simply having a mobile website for your law firm may not be enough. In order for the firm’s mobile website to be effective and compelling to potential new clients, it must also be optimized so that it:
- Is ranked above your firm’s competitors in search engines
- Is easy to use and read, making it more likely that potential new clients will contact you for further information.
Optimizing mobile websites involves a combination of web design elements, as well as content features. Additionally, once a mobile website is up and running, getting it to climb up search engine rankings and then to maintain a high rank will require some ongoing maintenance, which usually comes in the form of regularly posting new, optimized content to the site.