Optimizing Your Law Firm’s Mobile Website (Part 1), the following are some additional tips regarding how to effective optimize a mobile website for a law firm. Firms that have highly optimized mobile websites will not only stand out above their competitors in search engine rankings, but they will also be more enticing to potential new clients who are researching lawyers on their smartphones, tablets or other mobile devices.
When it comes to optimizing a mobile website for your law firm, here are some essentials:
- Do not use too many images or images that are too large – Excessive images or images with large file sizes will likely slow down the loading time for your site. In turn, this increases the likelihood that users will click off of your firm’s mobile website and look to your competitor.
- Do not use too much text – Potential clients researching your law firm on a mobile device do not want to have to scroll excessive or click through a number of pages to find the information they need. Instead, choose a few key sentences and phrases that sum up your law firm’s practice and why the firm stands out above potential competitors.
- Include click-to-call and one-click direction features – These buttons will make it as easy as possible for potential clients to contact your law firm, which will increase the likelihood that they will do so.