ATTN Attorneys: Penguin 3.0 Release Confirmed by Google, Will Target Spam

Yesterday, Google confirmed that, this past Friday, it had rolled out the latest version of its Penguin algorithm, Penguin 3.0, marking the release of what some are calling one of the most anticipated algorithm updates in Google’s history. Penguin 3.0 is expected to target spam and sites that violate Google’s linking guidelines.

While previous Penguin updates have reportedly impacted between about 1 and 3 percent of queries, industry experts remain poised to see just how many queries will be affected by Penguin 3.0.

Your First Look at What to Expect from the Penguin 3.0 Update…

Yesterday, Google confirmed that, this past Friday, it rolled out Penguin 3.0, marking the release of one of the most anticipated algorithm updates in Google’s history.

Yesterday, Google confirmed that, this past Friday, it rolled out Penguin 3.0, marking the release of one of the most anticipated algorithm updates in Google’s history.

The primary reason that the Penguin 3.0 update has been so eagerly awaited – and that it has sparked so much talk and anxiety among industry professionals – is due to how this Google algorithm works. Fundamentally, Penguin 3.0 will target sites that have spammy links. In fact, here’s an overview of what can generally be expected from Penguin 3.0:

  • For established sites with disavowed bad links – If a website was negatively impacted by the last version of Penguin in October 2013, and efforts were made to disavow bad and spammy links, then the release of Penguin 3.0 may result in these sites seeing a boost in search engine rankings.
  • For established sites with spammy links – If, however, no such changes were made to a website that had spammy links and was impacted by the October 2013 version of Penguin, then these sites will likely seek further drops in their rankings.
  • For sites that have only recently disavowed bad links – For websites that may have disavowed bad and spammy links within the past 3 or so weeks, these changes will likely not be realized by Penguin 3.0; in order words, the disavowed bad links may still appear to be associated with your site.
  • For new websites – For websites newly developed since October 2013, this will be the first time they are put to the Penguin test.

As industry experts await more details about Penguin 3.0, some are stressing that:

  • A drop in rankings may not necessarily mean that a site has been directly impacted by Penguin 3.0.
  • Google has stated its intentions to issue Penguin updates more frequently (than annually); this means that, if your website has been – or ends up being – negatively impacted by Penguin 3.0 and you clean up your site’s links (i.e., disavow bad links), an earlier refresh could help your site restore its rankings faster.

As more details about Penguin 3.0 become available, we’ll bring you the latest news about them.

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