Ranking First in Google: 4 Reasons to Not Make This the Only Goal for Your Law Firm (Pt. 1)

Ranking first in Google may not produce the results you expect. Here’s why you may want to rethink solely focusing on getting a number one spot in Google.

Ranking first in Google may not produce the results you expect. Here’s why you may want to rethink solely focusing on getting a number one spot in Google.

A number one ranking in Google may seem like the best spot to be in when it comes to online traffic and visibility, but in actuality, ranking first is NOT always the best thing for businesses and their websites. In fact, while you may be focused on achieving the highly coveted first spot in Google (and/or other search engines), this can be a misguided approach to drive your optimization and Internet marketing efforts, as it may not end up leading to the results you expect.

Focusing on just how a number one ranking may impact websites, in this blog series, we’ll highlight some of the reasons that you may want to start shifting your goals away from landing that first spot in search engine results.

When you are ready to get some experienced help optimizing your site and positioning it for success, don’t hesitate to contact Epic Web Results. We are skilled at developing innovative Internet marketing solutions for our clients, so they can realize the best results and returns.

Why to Rethink Reaching for a Number One Ranking

1 – Ranking first is not always achievable.

Before you start investing time and money in trying to get a number one ranking for certain words or phrases in Google, it’s first crucial to consider whether you can actually even achieve this. Specifically, consider the site that is currently holding the number one spot you covet. Is this site for a large, established corporation, a government agency or some other type of industry leader?

If so, you may be barking up the wrong tree in trying to displace these entities from their number one rankings, as these entities may (or likely):

  • Have WAY bigger marketing budgets than your business
  • Be a more established authority.

2 – A number one ranking doesn’t guarantee click throughs.

When ranking first in Google is achievable for your target phrases/terms, the next factor to consider is whether your efforts to get to that number one spot will actually result in more click throughs to your content/site (when compared to your current rankings, click-through rates, etc.).

In fact, what may be easy to forget is that ranking first in Google does NOT necessarily mean a site will get more traffic because online users:

  • May actually click on paid ads, rather than organic search results
  • May be looking for directories or listing, rather than a specific business
  • May specifically ignore the first results in search engines, opting to click through based on user reviews, rather than rankings
  • May be doing other research to see what results are generated from various searches.

For some more reasons why you may want to rethink focusing your efforts on ranking number one in Google, check out the second part of this blog series – it will be posted in early April.

Effective Internet Marketing Solutions at Epic Web Results

Are you ready to develop a dynamic, engaging website for your business? Or do you need help updating and optimizing your existing site? If so, it’s time to contact the trusted industry professionals at Epic Web Results. We are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will promote business’ online success.

To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.

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