Saving Money: Avoid These Common Advertising Mistakes for Your Law Firm (Part 1)
With this model, your firm will target certain keywords and will pay advertisers (usually other websites) each time a user clicks on your law firm’s ad. Although pay-per-click advertising sounds simply in theory, in practice, there are a number of mistakes that law firms can make when opting for this advertising method – and these mistakes can cost them hundreds if not thousands of dollars in wasted advertising budget each year.
The following are some ways in which law firms can avoid pay-per-click advertising mistakes, save money and ultimately get a better return on their advertising investment:
- Target your specific geographic location – While pay-per-click ads typically default to the entire U.S., it will be crucial that law firms change this default so that the targeted geographic area will be a specific city (or county) in a specific state. Without making this change, law firms can be throwing large amounts of money at ads and audiences that have zero interest in their services.