The internet is a vast collection of information about all kinds of businesses all over the world, and it can seem like a daunting task to get your company’s website to stand out among the crowd. One way to make sure your website is noticed by internet users is to feature web content with Search Engine Optimization, or SEO. An effective internet presence begins with a website that is visible to users in search engine results, and SEO content can give your business the exposure you need to effectively market your services or products online.

Can we or anyone guarantee results with search engine optimization (SEO)?

The very short answer is ABSOLUTELY NOT! There is no way in the world to offer a guarantee that is essentially relying on a 3rd party (Google, Yahoo, Bing, etc) to deliver on. These services do not have an obligation to stand behind any Internet marketing company’s offer of a guarantee. NONE. In fact, here’s what Google had to say about SEO guarantees:

No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

what is SEO? instructional video part 1
what is SEO? instructional video part 2

What is SEO?

Search Engine Optimization uses keywords to encourage search engines like Yahoo!, Bing and Google to feature your website in the first page of search results when someone searches for terms related to your industry. Web content creation experts will feature these keywords in your web content in such a way that the algorithms that govern search engines will pull your page when a user types in those words. The search engine then places your website in the first few results, and the internet user has a chance to visit your site and learn about the ways your company can meet their needs.

How will optimized web content help my business grow?

With rich content that brings more visitors to your website, you can reach out to more potential clients and customers, as well as create a powerful internet marketing campaign. Optimized content helps your company build a presence on the web that will draw in more customers and allow your marketing professionals to get your brand message to more people. Search engine optimization also isn’t just about keyword-heavy text; SEO integrates into an overall web marketing campaign that includes appealing and functional website design as well as social media optimization. With these powerful web marketing tools, your business can reach new markets and grow exponentially.

Does SEO integrate with other internet marketing strategies?

In order to keep your website ranking high in search engine results, you can include a blog with optimized blog posts so that the search engines have fresh content to show internet users. SEO content isn’t just useful for your company’s main website. You can also optimize content on your profile on social networking sites like LinkedIn and Facebook, as well as create SEO-rich content in 140 characters or less on Twitter. Even online profiles on local business lists like Yelp, Google Places or Yahoo! Local will benefit from search engine optimization.

How do I get SEO content for my website?

To craft an effective website that will draw visitors to your site and rank high in search engine results, you need internet marking experts like the ones at Epic Web Results. Our internet marketing firm uses the latest SEO trends like Google Analytics to pinpoint the most effective keywords for your business. We then employ those keywords within your content while also writing text that will engage website visitors and convert them into customers.