Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also:
- Is well designed so that it’s visually appealing to potential new clients
- Is well written so that it’s engaging and has the best chances of compelling users to contact your firm
- Is optimized so that it ranks as high as possible in search engines, which can give your firm a strong edge over your competitors.
When it comes to effective legal marketing, the follow SEO strategies can help your law firm’s website rise above the rest:
- Target specific keywords – While it will be important to use keywords and keyword phrases that are targeted to your firm’s specific location (for example, Denver criminal lawyer will be better than Colorado criminal lawyer), it’s also essential that the keyword choice be as specific as possible.
For example, “Denver drug crimes defense lawyer” will be a better choice for a keyword phrase than “Denver criminal lawyer,” and “Denver marijuana possession defense lawyer” will be even better than “Denver drug crimes defense lawyer.” When honing in on specific keyword phrases, it is extremely helpful to have various content pages that will focus on the specific topic at hand (i.e., a page dedicated to “Denver marijuana possession defense lawyer”).