Six SEO Metrics That Matter for Attorneys (Part 2)

Backlinking and bounce rates are two SEO metrics that can be helpful in assessing how compelling your content is and whether it is effective at converting users into clients.

Backlinking and bounce rates are two SEO metrics that can be helpful in assessing how compelling your content is and whether it is effective at converting users into clients.

Continuing from Six SEO Metrics That Matter (Part 1)¸ the following presents and discusses two important SEO metrics and how they matter to assessing the overall quality and success of your website. By carefully analyzing these metrics, you can get a better idea of the specific changes you may need to make to your website in order to improve its ranking in search engines and its ability to convert Internet users into future customers and clients.

  • Metric 3: Backlinking – Also referred to as incoming links, backlinks refer to links from other websites to your website. When ranking your website in search engines, algorithms will typically consider how many other websites are linking to your site as a manner of indicating how relevant, credible and compelling your content is. However, it’s important to point out that, with this SEO metric, quality can be far more important than quantity.In other words, instead of trying to garner as many backlinks as possible, it’s far better to choose a few really high-quality backlinks (i.e., links from respected sources like, for example, usnews.com). If you make the unfortunate mistake of going for quantity over quality, you run the risk of actually hurting your website’s rankings, as algorithms may view this excessive backlinking as being related to spam.
  • Metric 4: Bounce Rates – Bounce is the term used to refer to the situations in which an Internet user clicks on a link to a website and then quickly leaves that site (which can occur, for example, when the site is not at all what the user may actually be looking for). The bounce rate, then, describes how often this occurs and, consequently, gives an indication of whether the title tags and descriptions for your website’s pages accurately reflect the content provided therein. The goal with this metric is to have a low bounce rate, meaning that users who visit your website are finding the information they are looking for.

Check out the final installation of this blog to learn more about the fifth and sixth SEO metrics and how they matter in assessing the overall success of your business’ or firm’s website.

Effective Legal Marketing Solutions at Epic Web Results

At Epic Web Results, our skilled industry professionals are up to date with the latest advances in SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Some of our specific services include website design (including for mobile devices), link building, developing strategies based on website analytics, rolling out social media marketing strategies, etc.

Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.

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