Social media marketing can be one of the most cost-effective ways for lawyers and law firms to stay connected with past clients while reaching out to potential new clients. The key, however, is building and maintaining a strong social media presence so you and your firm stay at the forefront of people’s minds when it comes time for them to hire a lawyer or refer their family and friends to a lawyer.
In this three-part blog, we will take a closer look at some social media marketing tips that can be effective for helping you establish a commanding, memorable presence in the social media sphere. Because this internet marketing effort will require ongoing attention in order to be successful, don’t hesitate to contact the professionals at Epic Web Results for help with social media marketing for your law firm.
Tip 1: Use professional photos of yourself and/or your firm.
Using professional pictures of yourself and/or your law firm can help your social media pages stand out from your competitors while establishing a “face” to the name or message you are sending the people who follow your account. Here, it’s usually better to use a professional photo of a person (rather than a firm’s building) because people will be more likely connect with a firm – and be more likely to remember that firm in the future – when there is a personal, welcoming visual image of you or another partner associated with that firm.
When you use personal professional photos and post in conversational language, people will be more likely to feel comfortable with you and ready to trust you with their important legal matters even if they have never met you or have not been referred to you by a loved one.
Tip 2: Include a short yet insightful bio about you and/or your firm.
A personalized professional photo can be the first step to connecting with internet users. To really draw people in, make sure to include a short, well-written bio of you and/or your firm on each of your social media pages. In this bio, briefly explain:
- Who you are
- Who you serve/represent
- Why you do this (e.g., your passion for justice, your dedication to helping injured people, etc.)
- How long you have been practicing this type of law (to establish your authority).
A short bio including these facts can go a long way to establishing your credibility as a legal professional and, in turn, keeping your audience attentive to your social media posts.
Stay posted for the upcoming second and third parts of this blog for some more helpful tips on how you can promote your law firm’s social media pages and, in turn, connect more potential new clients.
Effective Internet and Social Media Marketing Solutions at Epic Web Results
At Epic Web Results, our respected industry professionals are skilled social media marketers who can help boost a law firm’s profile, reach and relevancy to potential clients. Our legal internet marketing strategies are cutting edge, as well as cost effective, and they are specifically tailored to the needs and budget of your law firm. In addition to developing and implementing effective social medial marketing campaigns for firms, our professionals are also ready to help your firm design and roll out optimized websites that will soar to the top of search engines.
Our goal is to provide your business or firm with aggressive, effective internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Let’s Talk about Internet and Social Media Marketing Solutions for Your Firm
To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.