The increasing importance of content marketing, as well as of new emerging social media, are expected to play an important role in Internet marketing trends for 2014.
With 2014 upon us, the predictions about what can be expected in terms of future Internet marketing trends abound. Here and in a few upcoming parts of this blog, we will elaborate on some of the more popular and well-researched predictions for the Internet marketing trends of 2014.
- Prediction 1: Content marketing will become increasingly important – Content marketing, the practice of developing and publishing original, compelling content to attract new potential customers or clients, is expected to take on an even more important role in Internet marketing in 2014. This is because, as businesses and brands consistently develop meaningful, interesting new content (in the form of, for example, blogs, infographics, videos, etc.), they will likely build a loyal readership. Additionally, such meaningful content can draw more and more people into a certain website (and, therefore, gain more exposure for a brand or business).Another reason that content marketing is expected to be of increasing importance in 2014 has to do with Google Authorship, which allows writers to link their pieces with their Google+ profiles, thereby lending credibility to their content. Google Authorship is likely to become an important part of the evolving search engine optimization requirements for search engines in 2014, meaning that content marketing itself will be an increasingly key component of effective Internet marketing in the future.
- Prediction 2: Social media marketing will need to expand across newly emerging platforms – Currently, some of the primary powerhouses in social media are Facebook, Twitter, LinkedIn and Google+. However, many new social media platforms are constantly emerging (as can be evidenced through the growing popularity of new sites like Instagram, for example). As new social media platforms continue to emerge in 2014, it will be crucial that businesses stay on top of these new emerging platforms and make sure that they have a presence in them.
For additional predictions about expected Internet marketing trends for 2014, be sure to check out our upcoming Parts 2 and 3 of this blog.
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