Picking up from The Importance of Internet Marketing (Part 1), the following continues the discussion of why Internet marketing is so crucial for modern brands and companies. While the first part of this blog focused on specifically discussing how Internet marketing is a cost-effective way for businesses to expand their reach, here in Part 2, we will delve into some additional reasons that Internet marketing is so crucial for companies and brands looking to grow their business and profits.
Additional reasons that online marketing is so important include that:
- Internet marketing is convenient – When a company invests in developing its online presence through a traditional or mobile website, social media marketing and other Internet marketing approaches, that business (and brand) can rest assured that it will be reaching out to new potential customers regardless of the time of day, day of the week, month of the year, etc.In other words, the physical doors to a store location don’t have to be open for that business to be reaching out to potential new customers or clients because information about that business is always readily available online when potential customers may be looking for it.
- Internet marketing allows for personalization of a message – When potential or existing clients visit a business’ website, make certain purchases and/or search certain terms, their behaviors can be tracked, and the marketing messages sent to these customers can then be tailored to meet the customers’ interests and needs.For example, if a particular customer has a history of ordering product X and searching for service Y, then future emails sent to that customer or online ads or coupons that appear when that customer visits a business’ website can be personalized to feature product X and service Y.
Such abilities to customize the marketing message increase the likelihood that the customer will purchase something from the business or contact the business (because that customer is now being more efficiently guided towards the things that are the most relevant to him or her).
Look for the final part of this blog for some final thoughts on the importance of Internet marketing for businesses and brands.
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Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.