Tips for Boosting Your Law Firm’s Visibility on Google+ (Part 2)

Asking questions and commenting on the What’s Hot posts are easy ways to try to increase the visibility of your law firm’s Google+ page.

Asking questions and commenting on the What’s Hot posts are easy ways to try to increase the visibility of your law firm’s Google+ page.

Continuing from Tips for Boosting Your Law Firm’s Visibility on Google+ (Part 1), the following outlines some additional tips to keep in mind as you work towards building a strong following for your professional and/or your law firm’s Google+ page. While Part 1 of this blog focused on explaining how often you should post, as well as being strategic with your posts, here in Part 2, we will delve into the following:

  • Tip 3: Make comments on other people’s posts – While posting your thoughts is a good way to try to engage others in Google+, it’s also effective to respond to others’ posts by writing comments and starting a discussion. When you post meaningful comments, you will naturally garner more attention, which will likely increase the visibility of your law firm’s Google+ account.
  • Tip 4: Make your posts eye-catching – Do this by including photos, videos, infographics, etc. that will catch the attention of other Google+ users and get them recognizing and following your firm. When you make an effort to make your posts eye-catching, you increase the likelihood of eliciting responses – even if your post isn’t the most recent one in the thread.
  • Tip 5: Engage with Google’s “What’s Hot” – Particularly popular posts in Google+ are included in the “What’s Hot” category, and responding to these posts via a comment can help you immediately gain a lot of exposure. Keep in mind that your comments to these more popular, trending posts do not have to be formal or even necessarily legal in nature. You can simply iterate that your law firm supports a certain cause, and this can be enough to help increase your firm’s visibility in Google+.
  • Tip 6: Ask questions – While posting about controversial topics can be an effective way to engage other Google+ users, so too can be posting questions that ask others to weigh in with their opinions. The best questions will be open ended (rather than simply yes/no questions), allowing other users to guide the discussion in whatever way they see fit.

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