Continuing from Tips on How to Improve Your Calls-to-Action (Part 1), the following provides some additional content and design tips that can help make your CTAs eye-catching, compelling and effective at converting Internet users into new customers and clients. In addition to paying attention to where the CTA is placed on the page and choosing an eye-catching color for it, you can improve your CTAs by:
- Making their design more dynamic rather than flat – Adding shadows, hover effects and even bevels to buttons can make the CTA pop and stand out in contrast to the rest of the page. Without these design elements, you run the risk of having your CTA blend in with the rest of the page and, as a result, be overlooked by users.
- Using clear, concise, personalized language – When it comes to the text in calls-to-action, less is more. Users do not want to read a bunch of text – instead, they want you to get to the point and clearly explain the deal/offer/value of what you are trying to get them to do. This means that, while you should avoid using passive or cliché language, you should also make sure that the language you do use is potent and is specifically geared towards your target audience.One effective manner of doing this is to write your CTA as a series of “command” statements – for example, “click here,” “fill out this form,” or “contact us now.” These type of statements naturally weed out useless and distracting language that could decrease your conversion rate.
- Using larger, bolder text in your CTAs – Just as you want the color of the CTAs to stand out, so too do want their text to be eye-catching. To do this, make the font size of the CTA text larger than the other text on the page, and consider bolding certain key phrases in the CTA (or all of the CTA text if it’s short enough). The most important text of the CTA – such as the “click here” text – should be the most visible to users.
Check out the final installment of this blog for some more helpful tips on how to develop compelling calls-to-action for your business’ or firm’s website.
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