Top 10 Title Tag Tips | How to Write Good Legal Content Title Tags (Pt. 2)
Resuming Top 10 Title Tag Tips | How to Write Good Title Tags (Pt. 1), here, we will continue pointing out some essential tips for optimizing title tags for your content.
More Essential Title Tag Tips
Tip 4 – Limit your use of “stop words.”Stop words refer to words that have little to no keyword value. While such words can be important to making sense of a title, they should be used sparingly, especially considering that the character limits for title tags.
Common examples of stop words to use sparingly in title tags include (but are by no means limited to):
- Articles, such as the, a and an
- Conjunctions, such as and, but, and while
- Prepositions, such as through, with, and for.
Tip 5 – Be mindful of punctuation.
While the words used in title tags will be of paramount importance, the punctuation used in these tags can also be crucial. This is because certain punctuation can end up preventing search engine algorithms from detecting/reading the entire title. Specifically, dashes, underscores and some other punctuation can be problematic in title tags.
Alternatively, pipes ( | ) can tell search engine algorithms that the words or phrases on either side of this symbol are of equal importance. So, when in doubt about the right type of punctuation to use, pipes are generally good to rely on.
Tip 6 – Use “&” instead of “and.”
When content pages cover two topics and you want to reflect this in the title tags for these pages, using the ampersand symbol – & – rather than spelling out the word and is preferable. This is because the word and will indicate to search engines algorithms that your content should only be displayed in searches for both of the terms surrounding the “and,” instead for searches for either of the individual terms.
For instance, a title tag worded as “Dog Costumes and Cat Costumes” would only appear in searches for both terms while a title tag of “Dog Costumes & Cat Costumes” would appear in searches for either of these phrases.
Be sure to look for the upcoming conclusion to this blog series for some additional title tag tips.
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