Video Tips for Law Firms: 7 Effective Tips for Results & Success (Pt. 3)
Wrapping up our blog series Video SEO Tips: 7 Effective Tips for Results & Success, below, we will reveal some final tips to keep in mind in order to fully optimize your videos and, in doing so, realize the most benefits from them.
More Essential Video SEO Tips
Tip 5 – Maximize your videos’ exposure through social media.Once you’ve developed a catalog or library of videos for your website, a relatively easy and effective way to maximize their exposure and/or distribution is to regularly post shorter videos in your various social media accounts. In fact, by posting your videos (or links to them) in your business’ Facebook, LinkedIn, Twitter and other social media accounts, you may be able to:
- Attract new potential traffic to your site
- Entice your online social media “followers” or “friends” to share your videos, which can exponentially increase their exposure and distribution at very little effort (and no cost) to you.
Here, we also want to point out that how you post these videos to your social media accounts matters. For instance, consider posting these videos with a “hook” – like a question that may be answered in your video, rather than just slapping up a link to your video without any explanatory or intro text.
Tip 6 – Track the success of your videos.
As with any content on your website, tracking success rates to see what videos are more or less viewed (and/or shared) by your users can help you better understand:
- The subjects and topics may be more important or compelling to your users
- What video formats are more or less successful
- What you should keep in mind for the future as you continue to make videos to post on your website.
Tip 7 – Continue adding video content on an ongoing basis.
Making it a habit to regularly add new videos to your website – just as you, hopefully, are also regularly adding new written content to your website – can be crucial to the continued optimization and success of your site.
So, think about what makes sense in terms of your budget (and time), and try to commit to adding a new video to your site once a week, once a month or on some other regular schedule.
Habitualizing the development and addition of new video content to your website can help you realize the most benefits from your video SEO efforts.
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