,

What is Cost Per Impression?

July 21, 2012
By epic
Cost person impression, or known as CPI or CPM are terms used in online advertising and marketing related to web traffic. Ultimately the purpose of having a website is for people to view it, and drive business to your company, right? Well, cost person impression is a way that a business can be more certain […]
What is Cost Per Impression?

Cost person impression, or known as CPI or CPM are terms used in online advertising and marketing related to web traffic. Ultimately the purpose of having a website is for people to view it, and drive business to your company, right? Well, cost person impression is a way that a business can be more certain about the revenue they will generate from their website traffic. Posting ads on websites or blogs does this, and in turn revenue is calculated. For example, an ad appears on a blog generating 20,000 page views monthly displaying the advertising banner with $2 CPM (cost per mile), will earn $40 a monthly on that banner.

Why use CPM ad?

CPM ad gives you another means to make money from your blog using ads. CPM ads are great for blogs that have high page views but low click through rates. People might not always click on the ad, however because your blog is already popular, optimized and viewed frequently you are able to benefit from this.

List of popular CMP ad networks:

  • Casale Media
  • Burst Media
  • Value Click
  • Right Media

If you are looking to optimize your business website, and learn the correct way to grow your business; contact us today at Epic Web Results. We can ensure you that we can get you the results you are looking for. We can help you expand your business by updating, and redesigning your website along with other social media networks. Start by calling us today at 303-947-1737.

From the Blog

Latest Insights forLaw Firm Growth.

View All Articles →
Why Law Firm Attorney Bio Pages Are Critical for SEO and Conversion
September 18, 2026

Why Law Firm Attorney Bio Pages Are Critical for SEO and Conversion

When prospective clients visit a law firm website, they are not only evaluating the firm's practice areas. They are deciding whether they trust a specific attorney with a legal problem that may affect their finances, family, freedom, business, or future. That makes attorney bio pages some of the most important pages on a law firm […]
Read Article →
ChatGPT, Gemini & Claude: How Clients Are Finding Lawyers
September 10, 2026

ChatGPT, Gemini & Claude: How Clients Are Finding Lawyers

For years, law firms have competed for visibility in Google search results. That remains important, but prospective clients now have another way to find attorneys. Instead of searching through multiple websites, some consumers are asking AI platforms such as ChatGPT, Gemini, and Claude direct questions about their legal problems and the lawyers who may be […]
Read Article →
Building Authority with Long-Form Legal Content
September 4, 2026

Building Authority with Long-Form Legal Content

A potential client searching for an attorney often has more than a simple question. They may be trying to understand what happens after a car accident, whether they have grounds for divorce, how a criminal charge could affect their future, or what options are available after a workplace injury. Law firms that provide detailed, useful […]
Read Article →
Is Your Law Firm Website Actually Bringing In Clients?
August 28, 2026

Is Your Law Firm Website Actually Bringing In Clients?

Your law firm’s website is often the first meaningful interaction a potential client has with your practice. Before someone calls your office or schedules a consultation, they may already be forming an impression based on your website’s design, content, usability, and professionalism. A strong attorney website should do more than look good. It should reflect […]
Read Article →
1 2 3 … 130

What Law Firms Are Saying

What Our Clients Say

Our Clients. Real Results.

Ready to Grow Your Firm's Rankings and Visibility?

Let's create a focused strategy that drives qualified traffic, case inquiries, and measurable growth for your practice.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram