Law Firm Social Media Marketing Guide: The Do’s, Don’ts and Trends for 2015 (Pt. 1)
While researchers have made various predictions about how fast various social media platforms will be growing this year, one thing is certain: social media is here to stay, and if your business isn’t taking advantage of marketing through social media channels, it could be losing out in a big way.
Because social media marketing has evolved significantly over the past few years – and because social media marketing is a critical part of an overall Internet marketing strategy for businesses, in this blog series, we will provide a helpful social media marketing guide that highlights the do’s, don’ts and predicted trends in this realm for the coming year.
If, however, you are ready to get some experienced, professional help running your business’ social media marketing campaign, don’t hesitate to contact Epic Web Results today.
The Do’s of Social Media Marketing
When it comes to implementing social media marketing, here’s what is important to do if you want your efforts to be successful:
- Post consistently and frequently – To build a noticeable, significant presence in social media, you have to post to your accounts on a regular basis, and generally, the more frequently you are posting, the better.
- Pick relevant, engaging topics – Only about 20 percent (at most) of your postings should be directly promotional for your business. The remaining posts should pertain to topics related to your business/service/products and, better yet, should be related to the more engaging issues or elements of those topics. Asking questions or asking people to share their opinions is a great, simple engagement tool that can make engaging social media posts that much more compelling to your target audience (as people usually like to share their opinions).
- Include images and/or links when possible – Posts that include images tend to be far more engaging to users than text-only posts because visual online content can be immediately engaging (in ways that text may not be). So, include relevant images and links where possible to enrich your posts and make them as appealing as possible to your audience.
- Time your postings appropriately – Do you know when most of your audience tends to be online? If so, timing your posts appropriately to coincide with when your target audience may be online can also be an effective way to build a strong presence for your business in social media.
These are by no means the only do’s of social media marketing, but they cover the some of the main aspects of building a successful campaign. Don’t miss the additional parts of this blog series for more of our social media marketing guide.
Effective Internet Marketing Solutions at Epic Web Results
Are you ready to take your social media marketing efforts to the next level? If so, it’s time to contact the experienced professionals at Epic Web Results. Our skilled professionals are up to date with the latest advances in social media marketing, Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
Contact Us Today
To learn more about our customized Internet marketing solutions and how we can help you, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.