Law Firm Social Media Marketing Guide: The Do’s, Don’ts and Trends for 2015 (Pt. 2)
Resuming Your Social Media Marketing Guide: The Do’s, Don’ts and Trends for 2015 (Pt. 1), here, we will continue our discussion regarding social media marketing, now with a particular focus on some of the things to avoid doing so that you don’t sabotage your efforts and goals.
Social Media Marketing: The Don’tsWhile the realm of social media marketing is still relatively new and is continuing to be explored and developed (in various ways), there are some things that are known to turn off audiences and, consequently, hurt social media marketing campaigns. In particular, these don’ts of social media marketing include (but may not be limited to):
- NOT posting back-to-back – While posting frequently is important in social media, putting up a group of posts within a few minutes of each other can hurt social media marketing efforts, as this can cause your posts to become “white noise” that people just stop seeing/reading. In other words, when posts are grouped too close together, they lose their value and impact on your potential audience.
- NOT only reposting others’ posts – Reposting what others’ have published in their social media accounts can be a great way to connect with new people/professionals online while growing your potential audience. However, if all of your social media activity stems from reposts, you won’t be establishing a unique voice or presence for your business through your social media marketing efforts. Clearly, this is antithetical to the intentions of social media marketing and, as a result, should be avoided.
- NOT diversifying the content of your posts – Even if your business is focused on a single, specific practice, service or product, you can still diversify your posts by adding videos, images, different links, etc. If you aren’t doing this, you probably are also having a difficult time keeping your audience engaged, which means, in turn, that your social media marketing aren’t as successful as they could be.
- NOT including a human element in postings – People generally want to engage with other people online, rather than big corporations or faceless entities. So, be sure to keep a human element in your posts to make them touching and as engaging as possible.
Look for the upcoming conclusion to this blog series for some of the important projected trends for social media marketing in 2015.
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