Resuming 2014 Internet Marketing Statistics: A Look Back (Pt. 1), here, we will continue to point out some interesting data regarding the success of various online marketing activities in 2014. While the first part of this blog series focused on highlighting data related to organic searches and SEO, below, we will take a closer look at some data related to content marketing.
2014 Content Marketing Statistics
Conversations about organic searches and SEO are usually not complete without taking a look at content and the role that content marketing plays in generating organic traffic for sites, helping sites climb search engine rankings, etc. Here is a look at some compelling 2014 content marketing statistics:
- More than 80 percent of B2B (business-to-business) marketing professionals use online content to generate new leads.
- More than 60 percent of B2B marketing professionals agree that traffic to a website is the best way to evaluate the success of content.
- Blogs, followed by articles, are the most successful channels for content marketing, according to more than 60 percent of B2B marketing professionals.
- At least half of all B2B marketers (surveyed) agree that publishing new content on a website at least weekly is important to a successful content marketing strategy.
The Bottom Line: SEO and Content Marketing Will Still Be Critical in 2015
The bottom line is that, by reviewing some key 2014 Internet marketing statistics, it’s clear that:
- SEO and content marketing are here to stay.
- Not properly implementing SEO, content marketing and other Internet marketing activities can hurt websites and business.
- 2015 is a good time to start optimizing your website and implementing effective Internet marketing strategies in order to position your website and business for success in the New Year.
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Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective Internet marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Let’s Talk – Contact Us Today
To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.