When developing a website for your business, one of the first decisions you may have to make is whether to hire professionals to help you or whether to go the free route. In fact, just Googling the term “free website” generates more than 2.7 billion results in Google.
While the free options may seem like a good idea on the surface, especially if you are operating a small business on a tight budget, knowing more about what you get from the “free” options versus from paid, experienced professionals can help you make the right choice for you, your business and your future business website.
In this two-part blog series, we will point out just four of the primary reasons that investing in developing your website can be a far better option than going the free route. If you are ready to get more info about developing a website for your business, don’t hesitate to contact Epic Web Results. Our trusted industry professionals are skilled at developing compelling, cost-effective websites for clients, and we are ready to put our skills to work for you.
Here’s Why You Should Invest in Your Website
1 – To maintain ownership of your website.
With free website development offers, the companies extending these offers will also usually be the ones who will maintain ownership of your website. What this means is that, once you’ve taken the time to build a “free” site and that site starts to gain traction in search engines and/or with your clients, you can lose the content, design and possibly even the site address in the future if you ever want to move your website to another company.
If your business relies on having an online presence to maintain contact with clients and/or get new leads, having your website tied to one company can end up:
- Sabotaging your growth efforts in the future, as free companies can limit the space you use, the amount of content you post, etc. (and this can end up stunting your website’s online success)
- Causing you to lose your website altogether if you do choose to move it at any point in the future (and the efforts to rebuild it can end up being way more expensive than the initial development costs would have been).
2 – To fully optimize your website.
With free web development companies, you will lose out on the opportunity to have professionals optimize your website’s design and content. This is no small matter, as optimization is crucial to how search engines will rank your site. In fact, without any optimization, your site runs the risk of being very poorly ranked, and this could result in little to no traffic to your site.
What can be more damaging to your business than poor rankings in search engines may be the fact that your competitors have optimized sites that rank better than yours – and this can cost you dearly when it comes to online traffic, new business leads and the growth of your business.
For some more compelling reasons why you should invest in developing and maintaining a website, rather than using a “free” option, check out the second part of this blog series that will be published soon!
Epic Web Results: We Deliver Effective Internet Marketing Solutions
Are you ready to develop a great website for your business? If so, it’s time to contact Epic Web Results. Our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Our goal is to provide your business or firm with aggressive, effective Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.
Contact Us Today
To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.