Regardless of the type of business you may own or work for, you have likely heard the term content marketing, particularly when discussions of mobile or standard websites have arisen. In its essence, content marketing is the development and distribution of content that is crafted to deliver valuable information to existing or potential clients while also establishing brand awareness and building trust with the reader.
When done right, content marketing will position the business (or author) as an expert in the field, will provide the reader with useful information and will ultimately develop a relationship between the business and the reader.
Here and in an upcoming second installment of this blog, we will take a closer look at 5 content marketing trends that will likely gain traction or take a stronger hold in 2014. Being aware of or at the forefront of these trends could help you position your business for growth and optimal success in the coming year.
- Business will become increasingly focused on content marketing, and Content Directors will be one of the top marketing positions for businesses – A specific focus on content marketing (which may come in the form of blogs, social media posts, white papers, webinars, etc.) will likely be a growing trend for many businesses in 2014, with some even making the position of Content Director a top marketing position in their firms.As this trend becomes realized, some businesses may even begin to incorporate more of their staff into the content marketing efforts (like by, for instance, pulling lower level staff into content creation and dissemination efforts).
- Effective mobile content marketing strategies will be critical – There is no doubting that mobile devices are a prominent means of accessing in the Internet; in fact, many industry experts predict that, within a year or two, use of mobile devices will overtake desktops as people’s primary means of accessing and using the Internet.Given this fact, there will likely be a need to adapt content marketing strategies to mobile platforms in the near future. In other words, businesses that are focused on developing “on-the-go” content that can be easily read on mobile devices (e.g., shorter pieces that get to the point quickly) will likely trump their competitors both in website traffic and in growing market shares.
Be sure to look for the upcoming second part of this blog for three additional content marketing strategies that will likely become crucial in 2014.
Effective Content Marketing Solutions at Epic Web Results
If your business needs help with developing or implementing an effective content marketing strategy, contact the professionals at Epic Web Results. At Epic Web Results, our respected industry professionals are skilled at developing and rolling out cutting-edge content marketing strategies. Additionally, we are up to date with the latest advances in SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Some of our specific services include website design (including for mobile devices), link building, developing strategies based on website analytics, rolling out social media marketing strategies, etc.
Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.