Content marketing is one of the cornerstones of an effective inbound marketing strategy, as it is about as crucial to optimization and website rankings as it is to:
- Building a relationship with potential new customers
- Establishing a powerful online presence for your business and brand
- Ideally, converting Internet users into new customers.
While there is a lot of hype and misinformation out there about content marketing, here are some simple strategies that can help you create compelling new content for your website, regardless of the specific topic of the content.
By incorporating these content marketing strategies into your ongoing content creation efforts, you can improve both the quality of the content on your site and your website’s ranking in search engines.
- Know your audience – While you should always think of your audience as potential new customers or clients, you also need to remember that you are writing content for an online audience – many of whom are using mobile devices to read your pieces. This may seem like a moot point to some; however, it’s critical to point out because, with this type of audience, the way your content is presented can be just as crucial as what you say.This means, that as you create new blogs, articles and other forms of online content, focus on:
- Writing compelling titles to hook your readers
- Adding enough subheadings and bullets to your piece so it’s as easy to scan as possible
- Including researched facts in your piece and sticking to the point (Don’t go off on tangents – your audience is looking for specific info quickly and doesn’t want to dig through extra words to get it.)
- Editing your piece at least once – While your tone should be conversational, you don’t want typos, awkward word choices, etc. This is a big turnoff and will likely drive your audience away very quickly.
- Be ready to adapt your writing style – The one thing you can count on with content marketing is that, like SEO, it’s always evolving. Therefore, don’t get too entrenched in one method or style of creating content. Always be ready to adapt to the ever-changing landscape of the Internet, what readers may be expecting and/or what you can do to surprise readers and keep their attention for a bit longer.
Check out the upcoming second part of this blog for some additional content marketing strategies that can help improve your website’s content, appeal and ranking in search engines.
Effective Content Marketing Solutions at Epic Web Results
If your business needs help with developing or implementing an effective content marketing strategy, contact the professionals at Epic Web Results. Our respected, experienced industry professionals are skilled at developing and rolling out cutting-edge content marketing strategies that are part of an overall effective inbound marketing plan.
Additionally, we are up to date with the latest advances in SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines. Some of our specific services include content marketing, website design (including for mobile devices), link building, analysis of website analytics, social media marketing, etc.
Our extensive experience developing the best possible results for our clients means that we consistently provide a variety of cost-effective, innovative online marketing solutions that can ultimately help grow our clients’ businesses.
Let’s Discuss Online Marketing Solutions for Your Business
Our goal is to provide your business or firm with aggressive, effective online marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.