8 Types of Google Penalties & How your Law Firm can Recover from Them (Pt. 1)

Google penalties can be costly and distressing, especially considering the fact that, in some cases, these penalties can suddenly cause dramatic drops in sites’ traffic without any warning. In fact, what website owners may not realize is that:

  • Google’s Webmaster Guidelines don’t specifically detail the types and nature of the penalties that can be imposed on sites (except for explaining that these penalties can be manual versus algorithmic).
  • It can take months or longer to come back from the more serious Google penalties.
  • If the right efforts are not put into fixing the issues that triggered the Google penalties, the impacts of these penalties can persist until the domain expires.

Taking a closer look at the nature of the Google penalties that can be imposed on websites, in this blog series, we will point out some of the more common types of these penalties, as well as what can be done to recover from them.

If your website has been penalized by Google – or if you just want experienced help properly optimizing and maintaining your website, contact the professionals at Epic Web Results today. We have extensive experience developing customized, cost-effective Internet marketing solutions, and we are ready to help you.

An Overview of the More Common Types of Google Penalties

Here is an overview of some of the more common types of Google penalties that exist. This list has been compiled based on various statements made by key Google players over recent years (given that Google has never officially published a complete list of the penalties it may and/or does impose).

1 – The Domain Penalty

Google penalties can vary widely in how they may impact websites. Here’s a closer look at some common types of Google penalties.

Google penalties can vary widely in how they may impact websites. Here’s a closer look at some common types of Google penalties.

These types of Google penalties will impact an entire website, including all pages, images, posts and categories included on that website. What’s more is that this severe penalty will also usually:

  • Affect the keywords pertaining to the impacted pages/posts on a website
  • Set the website back in search engine results by some chosen number (for instance, a domain penalty can come with a “-x,” in which “x” is the number describing how far the site will drop in rankings; so, a domain penalty of “-40” would mean that the site will drop 40 places in search engine rankings).

Commonly imposed, these are some of the more serious types of Google penalties that can come affect sites.

2 – Keyword-Related Google Penalties

With keyword-related Google penalties, a website will be penalized for a specific keyword or keyword phrase because, for instance, the site is over-optimized for that target word and/or phrase. In fact, keyword-related Google penalties tend to come into play when sites:

  • Have certain keywords or keyword phrases stuffed into too many anchor text categories
  • Have an excessive number of keyword-related links (like links to/from the overused anchor text).

3 – The Directory Penalty

With a directory penalty, certain categories or areas of a website will be targets of the penalty (for various reasons, such as poor linking, duplicate content, etc.). When directory-related Google penalties are imposed, they can impact:

  • All subcategories in a given directory
  • Multiple directories or categories on a website at the same time.

Although this is one of the less commonly imposed Google penalties, it pops up every now and again and can be at least temporarily ruinous to substantial portions of websites.

For some more important info about the various types of Google penalties, be sure to check out the additional parts of this blog series. They’ll be published very soon.

Effective Internet Marketing Solutions at Epic Web Results

Has your site been the subject of a Google penalty? Or are you looking to develop an optimized site right the first time? If so, it’s time to contact the professionals at Epic Web Results. Our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.

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