When it comes to your website and its ranking in search engines, fresh content that is highly optimized is king, and not regularly posting highly optimized content to your website can cause it to slowly lose its
Knowing how to efficiently repurpose content is a powerful content marketing strategy that can help you quickly develop fresh content to post to your website.ranking in search engines. Because it can take a lot of time and effort to continually be developing original, well optimized content for your website, knowing how to efficiently repurpose content is a powerful content marketing strategy that can:
- Save you a significant amount of time.
- Help you quickly develop fresh content to post to your website.
- Ultimately, help your website maintain its ranking in search engines – if not start climbing in search engines.
It’s important to note that the notion of “repurposing” content does NOT mean simply copying and reusing old content as it. Reposting duplicate content is a big no-no with search engines that can cause your website to be penalized. Additionally, regularly reusing old content can cause you to lose any readership you may have, as readers will not be amused by seeing old content posted in various locations across your site.
Instead, to effectively repurpose content, follow these strategies and tips:
- Build up small posts: If you are regularly blogging on your website, consider compiling a handful (or more) of these blogs, adding interesting graphics to them and developing a longer piece – whether that be a whitepaper (in which case the language may have to be formalized a bit) or an ebook (in which case the language could be left as is, but you can write an introduction to each chapter to freshen up the content). Longer content pieces can be made available on your website for free, and you can also try to get them posted to (or made available through) your state’s bar association or legal publications.
