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Sharing and actively posting to social media networks is essential to the success of any social media marketing campaign. However, exactly when content is shared in social media can make a big difference in how much engagement a post generates, especially considering that optimal sharing times can vary widely across different social media networks, different […]

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While social media can be a fun distraction (or a consuming habit) for users, for those who are in charge of running social marketing campaigns, coming up with new ways to engage users can be challenging – especially when routine or habits are obscuring new ideas. To help you break free of the monotony and […]

More than 2 billion people have social media accounts, and close to half of all time spent online is spent on social media, according to some of the latest research.1 So, if your business doesn’t currently have a presence on social media networks, now is the time to jump on board. If, however, your business […]

Social media is an effective way to connect with new potential clients and grow your business’ online presence. If, however, social media marketing isn’t currently part of your business’ internet marketing strategy, knowing where to start and just which social media outlets you should use can be confusing. How to Pick the Right Social Media […]

About 1 in every 4 people worldwide is currently using social media, and in the U.S., more than half of the population regularly uses at least two different social media accounts, according to data from the Pew Research Center. While researchers have made various predictions about how fast various social media platforms will be growing […]