Sharing and actively posting to social media networks is essential to the success of any social media marketing campaign. However, exactly when content is shared in social media can make a big difference in how much engagement a post generates, especially considering that optimal sharing times can vary widely across different social media networks, different devices, and even different geographical locations.1
To help you pinpoint when your best windows of time for sharing content in social media in order to get the most engagement, below, we’ll reveal just how ideal sharing times shift across platforms, devices and user location.
General Peak Sharing Times
In general, when it comes to sharing content in social media, here are the important time frames to be aware of:
- 9 am to 11 am: Worst sharing time of the day (if maximizing clicks is the goal)
- 10 am to noon: First peak sharing time of the day
- Noon to 2 pm: Time during which the most shares get the most clicks
- 1 pm to 6 pm: Consistent sharing and clicks
- 8 pm to 10 pm: Second peak sharing time of the day
The content that is most often shared during the peak times includes that related to arts and entertainment, technology or fitness and health.
Peak Sharing Times for Different Social Media Platforms
Where you are sharing your content also matters, as different platforms have different peak sharing times (as follows):
- Google+ – 10 am
- Twitter – 1 pm
- Facebook – 5 pm
- Pinterest – 11 pm
Peak Sharing Times for Different Devices
When trying to target users of different (or particular) devices, peak content sharing times also differ as follows:
|Tablets||Laptops & Desktops|
|Time for highest shares
(& lowest shares)
|10 pm (4 am)||1 pm (4 am)||9 pm (4 am)|
|Period of highest clicks
|9 pm (4 am)||9 pm (4 am)||4 am (4 pm)|
Peak Sharing Times for Different Countries
If your social media marketing spans not only different platforms but also different countries, then here’s what you should know about peak sharing times in the:
- U.S. – 9 am (most shares), 1 pm (most clicks)
- France – noon (most shares), 5 am (most clicks)
- England – 6 pm (most shares), 4 am (most clicks)
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1: The data herein is from a study conducted by RadiumOne’s Po.st