As 2011 approaches its end, most business owners plan to spend some time reviewing our business plans, analyzing our profits and revamping our marketing strategies. While the end of the year is a time for reflection and planning for the year to come, it is important not to overlook your social media campaign in your […]
Unfortunately, creating a business page on Facebook is not a “if you build it they will come” scenario for most small businesses or firms. While companies that have a steady customer base and national brand recognition may be able to simply set up a page and have instant fans, gaining a loyal following on Facebook […]
Online reputation management is key to successful public relations. Word of mouth spreads much faster now than in years past. Customers have the ability to praise or complain about a company’s service, or lack there of, through a variety of online outlets. Aside from Googling your company’s name and dealing with any less than savory […]
