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Positive reviews that your current or former clients post online can go a long way to building social proof for your brand. In fact, some of the latest research1 has found that: Nearly 90% of consumers read online reviews to evaluate the quality of a business before they make a purchase from that business. About […]

Customer reviews can go a long way towards establishing a business’ reputation online. They can also, in some cases, have SEO impacts on a business’ website. And, with local search expected to become more prominent in the New Year (as we recently discussed here), understanding how customer reviews can impact optimization and site rankings can […]

Continuing from The Importance of Client Testimonials on Your Firm’s Website (Part 1), here are some additional tips regarding how to get compelling client testimonials from former clients to post to your law firm’s website. Having these testimonials will be a powerful way for you to stand out above your competitors and attract new potential […]

Aside from word of mouth, one of the primary ways that new clients will learn about your law firm is through Internet searches and looking through your website. This means that, while it’s crucial to have credible, informative content on your website (in the form of blogs, videos and general information pages), it’s also essential […]