SEO is a continually changing practice that, by its very nature, has to adapt to search engine’s algorithm updates in order to stay both relevant and competitive. Given that there are numerous SEO metrics that can be used to gauge the success or failure of a specific website (or even a specific page on that […]

Google Research: No Mobile Site = Lost Customers Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful on a smartphone. Now, Google’s providing more research to back up its advice. The search ad giant is hoping, of course, that the better mobile experience people have, the more […]