In the highly competitive realms of search engine optimization (SEO) and Internet marketing, making mistakes – and going with the wrong marketing firm – can waste your time and money, cost you leads and potentially damage your firm’s business and reputation. Some SEO firms make big promises and never follow through. Others will take your […]
Positive reviews that your current or former clients post online can go a long way to building social proof for your brand. In fact, some of the latest research1 has found that: Nearly 90% of consumers read online reviews to evaluate the quality of a business before they make a purchase from that business. About […]
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Properly optimizing your law firm’s website can be the key to seeing better rankings, more traffic and – ideally, more new leads. Given that SEO for law firms can be a complicated (and evolving) effort, however, it can be difficult to know just what “proper optimization” entails. And that can lead to law firm SEO […]
Optimizing a website can be pivotal to its success in search engines. Sometimes, however, sites can experience drops in rankings and organic traffic despite the facts that they may be optimized and that no big changes have recently been made to the site. When this occurs, knowing where to start looking for answers can be […]
Mobile sites for businesses will be the key to online success in the New Year, as more and more people are exclusively relying on mobile devices for Internet access. In fact, as we recently noted, sites that do not have mobile counterparts in 2016 will likely experience a drop in rankings while mobile-only sites will […]
Customer reviews can go a long way towards establishing a business’ reputation online. They can also, in some cases, have SEO impacts on a business’ website. And, with local search expected to become more prominent in the New Year (as we recently discussed here), understanding how customer reviews can impact optimization and site rankings can […]
As 2015 winds down, starting the plan for the upcoming year and the changes that may come with it can be important for businesses – especially those that primarily rely on their website for visibility and new leads. Given that search engine optimization is continually changing, evolving nearly as quickly as computers and other devices […]
Yesterday, Google announced the release of new “rater” guidelines to reflect some of the major changes to search that have occurred over the past few years. As Mimi Underwood, Senior Program Manager at Google, explained: In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand […]
